Welcome
I’m Julie Christine — a creative producer and digital storyteller with experience across broadcast, branding, and editorial content. I’ve produced for names like Netflix, Amazon Prime Video, and ESPN, while also building my own digital brand, Modern It Girl, which reaches over 2.5M monthly viewers on Pinterest.
From Emmy-recognized campaigns to trend-driven edits, I bring creative vision, strategic thinking, and end-to-end production skills to every project.
Founder & Creator
Modern It Girl is a multi‑platform digital brand I built from the ground up combining style and storytelling. As the founder, I oversee every aspect of its creative and operational direction, including video production, integrated advertising, content creation, social media management and more.
ESPN
"GAME TIME"
Produced & edited by Yours Truly
I produced and edited this spot for ESPN during my time in sports media. Inspired by real athletes, small-town dreams and ambition. This piece blends cinematic storytelling with pulse-pounding heart and love for the game.
Viral Campaigns
"Thursday Night Football"
A bold, cinematic campaign for NFL’s Thursday Night Football, launched during the Super Bowl and nominated for an Emmy. Blending NFL intensity with pop culture magnetism, this piece marked a new era of sports marketing.
On-Air Recognition
A live newsroom moment capturing my contributions being recognized on-air by the anchor team. This segment highlights my role in delivering impactful storytelling under tight deadlines, showcasing both my editorial expertise and collaborative spirit in a fast-paced broadcast environment.
Super Bowl LIV
Directed, produced, and co-edited by me. This Emmy-nominated promo was my concept from pre-production through final delivery. Aired during Super Bowl LIV, it showcased the Fox 5 Weather Team’s personality and brand identity with humor, fast-paced editing, and engaging visuals capturing audience attention on one of television’s biggest stages.
Extraordinary Partnerships
A dynamic sales partnership with Netflix, producing Staying In with Kevin McCarthy which was an intimate, insightful series of interviews featuring one of Hollywood’s biggest director, Steven Spielberg. From living room chats to behind‑the‑scenes revelations, this sales partnership brought blockbuster moments straight to the viewer’s couch.