THURSDAY NIGHT FOOTBALL
Emmy Nominated - Promotion - Program - Campaign
Producer
"Weather Center"
A bold, cinematic campaign for NFL’s Thursday Night Football, launched in partnership with FOX during the Super Bowl season. I led the creative vision from storyboard to screen, directing on set, managing the full production schedule, coordinating talent, and ordering all props. The result was a viral sensation with high-energy spot that earned an Emmy nomination and redefined FOX’s sports branding tone.
Editor
"Football Baby!"
A playful follow-up to the original Thursday Night Football campaign, this segment brought humor and spontaneity to the newsroom. I produced and directed the shoot, coaching anchors and crew to lean into comedic timing while maintaining FOX’s on-air polish. I also edited in post-production and selected the best takes, color correction and music selection. My editorial pacing and sound design elevated the segment’s viral appeal, extending the campaign’s reach across social platforms.
Behind the Scenes
"TNF Outtakes"
This outtake reel captures the candid moments behind the Emmy-nominated campaign. Beyond the laughs, it showcases the full-scale production I built from scratch, from storyboards and lighting direction to post-production finishing. Every shot, setup, and edit in this reel reflects my complete end-to-end ownership of the creative process.